Marketing video about the activities of Satakunnan Sininauha
Batiller, Patrick; Fernandez, Marife; Gervacio, Janella (2024)
Batiller, Patrick
Fernandez, Marife
Gervacio, Janella
2024
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024102326722
https://urn.fi/URN:NBN:fi:amk-2024102326722
Tiivistelmä
People of all ages face various problems in their daily lives due to alcohol use, nicotine addiction, smoking, substance abuse, and gambling. These substances cause harm to these people depending on their use of drugs and cause complications and problems for other people close to them. The purpose of the project was to make a video marketing material that can be presented abroad to show Satakunnan Sininauha’s mission of being with and supporting people by respecting individual differences, dignity, unbiased treatment of people from different walks of life, sustainable development, and social justice across different life situations. The objective was to promote Satakunnan Sininauha’s activities to showcase the Finnish organization’s approach to providing support for people who are in need such as homeless people, substance abuse users and addicts.
Previous studies from databases such as SAMK Finna, Google Scholar, and PubMed were used in creating relevance in relation to the topic. The authors believed that these studies helped in promoting lifestyle changes mainly in the reduction of health inequalities and in hopes of inspiring life to be valued more in general by averting the use of drugs and other substances. The authors also believed that the cause of the project could reach and invoke an audience of great quantity through video material.
The creation of a video marketing material was to advertise and showcase the approach of Satakunnan Sininauha in providing support for people who are in need in life-challenging situations. The video material neither aims to discriminate nor to stigmatize substance abusers/users. The authors aim to only communicate about the organization’s vision to help more people in need and to make this life situation be seen normally so that people who see and experience this in other parts of the world would aim to volunteer to help and somehow find their way to open up about their challenges in life.
Previous studies from databases such as SAMK Finna, Google Scholar, and PubMed were used in creating relevance in relation to the topic. The authors believed that these studies helped in promoting lifestyle changes mainly in the reduction of health inequalities and in hopes of inspiring life to be valued more in general by averting the use of drugs and other substances. The authors also believed that the cause of the project could reach and invoke an audience of great quantity through video material.
The creation of a video marketing material was to advertise and showcase the approach of Satakunnan Sininauha in providing support for people who are in need in life-challenging situations. The video material neither aims to discriminate nor to stigmatize substance abusers/users. The authors aim to only communicate about the organization’s vision to help more people in need and to make this life situation be seen normally so that people who see and experience this in other parts of the world would aim to volunteer to help and somehow find their way to open up about their challenges in life.