Determinants of impulsive buying behavior : case of supermarkets in Karachi
Khalil, Shaheer (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024103027067
https://urn.fi/URN:NBN:fi:amk-2024103027067
Tiivistelmä
Impulse purchasing involves unexpected purchases motivated by external and internal causes. Supermarkets in Karachi use promotions, product positioning, and retail settings to stimulate impulsive purchase. This study examines Karachi supermarket shoppers' impulsive purchase habits, especially given Pakistan's economic crisis. Openness and emotional stability also affect impulsive buying, according to the study. It also examines how in-store marketing, product displays, emotions, and social influences affect impulsive purchases.
A survey of 32 Imtiaz Supermarket employees, Karachi's largest retailer, was conducted. In-store marketing, emotions, social conditions, personality factors, and the economic crisis were examined to see how these affect buyers. In-store promotions and discounts prompted impulsive purchases, followed by social considerations and the retail atmosphere. Many respondents indicated emotions and moods influenced accidental purchases, but others thought external factors were more significant. Some buyers regret their impulsive buys, demonstrating a conflict between impulse and financial responsibility.
Finally, the study reveals that personal attributes, emotions, social connections, and external marketing methods affect impulsive buying. The study also reveals how the recession impacts purchase habits. Financial issues make some buyers cautious, while others buy impulsively to relieve stress. In hard times, the study can assist marketers and firms tap into impulsive buying while people cut spending.
A survey of 32 Imtiaz Supermarket employees, Karachi's largest retailer, was conducted. In-store marketing, emotions, social conditions, personality factors, and the economic crisis were examined to see how these affect buyers. In-store promotions and discounts prompted impulsive purchases, followed by social considerations and the retail atmosphere. Many respondents indicated emotions and moods influenced accidental purchases, but others thought external factors were more significant. Some buyers regret their impulsive buys, demonstrating a conflict between impulse and financial responsibility.
Finally, the study reveals that personal attributes, emotions, social connections, and external marketing methods affect impulsive buying. The study also reveals how the recession impacts purchase habits. Financial issues make some buyers cautious, while others buy impulsively to relieve stress. In hard times, the study can assist marketers and firms tap into impulsive buying while people cut spending.