Digital brochure for social media marketing : creating a digital brochure for Mixmart
Islam, Rumana (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024110227232
https://urn.fi/URN:NBN:fi:amk-2024110227232
Tiivistelmä
The aim of the thesis was to help Mixmart expand its social media marketing for better online market-ing communication. The objective of this thesis was to create a digital brochure for Mixmart to en-hance the engagement on social media and expand its online presence. Mixmart is a grocery store lo-cated in Pietarsaari, Finland.
The theoretical part of this thesis consists of two chapters. The first chapter described marketing, mar-keting mix, marketing strategy, marketing plan and marketing environment. The second chapter dis-cussed social media, social media marketing, the history and evolution of social media marketing, ben-efits of social media marketing for businesses and social media channels such as Facebook and Insta-gram. The commissioner of this thesis is Riaz Hawlader, the owner and Managing Director of Mixmart.
The practical part described the practical methodology, the planning for the practical work, the target market and the benefits of the digital brochure to increase the social media marketing for Mixmart. The objectives and goals of a digital brochure were also discussed. There were several steps needed to focus on when creating a digital brochure, the author described the steps.
The theoretical part of this thesis consists of two chapters. The first chapter described marketing, mar-keting mix, marketing strategy, marketing plan and marketing environment. The second chapter dis-cussed social media, social media marketing, the history and evolution of social media marketing, ben-efits of social media marketing for businesses and social media channels such as Facebook and Insta-gram. The commissioner of this thesis is Riaz Hawlader, the owner and Managing Director of Mixmart.
The practical part described the practical methodology, the planning for the practical work, the target market and the benefits of the digital brochure to increase the social media marketing for Mixmart. The objectives and goals of a digital brochure were also discussed. There were several steps needed to focus on when creating a digital brochure, the author described the steps.