Creating marketing handbook for a case company : learning diary

Abstract

Eläinklinikka Lexavet is a new private veterinarian clinic in Helsinki. The author completed her professional training there and asked her to do the thesis with them. The main objective of the thesis was to broaden the author’s knowledge in onboarding and to create a usable marketing handbook for the case company. Learning diary thesis template was chosen for this task.

In order to create the marketing handbook, five main objectives were set: research onboarding process and materials, find a framework that can support with the creation of onboarding materials, research case company’s marketing tools and existing onboarding materials, create a marketing handbook based on the gathered information and reflect on the newly acquired information.

To achieve the main goal of creating a marketing handbook, onboarding was researched using articles and learning books provided by the authors learning institute. With the already existing onboarding materials, and this newly acquired knowledge, the author had a good base to start creating the marketing handbook. In the end a usable marketing handbook was created.