Enhancing the User Experience of Toijala Works LogStacker Spare Parts E-Commerce Website
Ahonen, Neea (2024)
2024
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024112029048
https://urn.fi/URN:NBN:fi:amk-2024112029048
Tiivistelmä
This thesis focused on enhancing the user experience and usability of the Toijala Works LogStacker spare parts web shop. The objective was to address current challenges in the current interface and fix the ordering process for both users and stakeholders. By adopting a user-centered and user experience focused design approach, focusing on stakeholder feedback, the thesis concentrated on designing intuitive and user-friendly interface for navigating and ordering spare parts.
The theoretical framework combined principles from user interface and user experience design, user-centered design, website usability principles, and prototyping and usability testing methodologies. User personas and user journeys were created in the research phase. Lightning demos and sketches were made in the ideation phase. Low- and high-fidelity prototypes were designed in the design phase and final stakeholder testing and interviews were conducted in the usability testing phase.
The prototypes were designed to fulfil the basics of effective functionality, visual layout and user experience. Throughout the process, the prototypes were refined based on stakeholder input from meetings and usability testing sessions, especially since real user feedback was limited.
The final prototype successfully introduced key improvements such as interactive spare parts product map, categorized product listings and a mobile-friendly interface. Usability testing results showed that the stakeholders found the redesigned web shop intuitive and efficient and thought that the design meets the needs of users. Even though the design was tested only with stake-holders, the future user feedback can be gathered from engagement metrics when the design is developed and published. The thesis offers a solid foundation for further development and optimization of the web shop, and it aligns with the Toijala Works LogStacker team’s goals of increasing user engagement and simplifying the spare parts ordering process.
The theoretical framework combined principles from user interface and user experience design, user-centered design, website usability principles, and prototyping and usability testing methodologies. User personas and user journeys were created in the research phase. Lightning demos and sketches were made in the ideation phase. Low- and high-fidelity prototypes were designed in the design phase and final stakeholder testing and interviews were conducted in the usability testing phase.
The prototypes were designed to fulfil the basics of effective functionality, visual layout and user experience. Throughout the process, the prototypes were refined based on stakeholder input from meetings and usability testing sessions, especially since real user feedback was limited.
The final prototype successfully introduced key improvements such as interactive spare parts product map, categorized product listings and a mobile-friendly interface. Usability testing results showed that the stakeholders found the redesigned web shop intuitive and efficient and thought that the design meets the needs of users. Even though the design was tested only with stake-holders, the future user feedback can be gathered from engagement metrics when the design is developed and published. The thesis offers a solid foundation for further development and optimization of the web shop, and it aligns with the Toijala Works LogStacker team’s goals of increasing user engagement and simplifying the spare parts ordering process.