Branding from Ground Zero; Case, MASK ON Goalies
Luomi, Nicolas (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024112229313
https://urn.fi/URN:NBN:fi:amk-2024112229313
Tiivistelmä
This thesis dives into different phases of creating a branding strategy for the company MASK ON Goalies, an ice hockey goaltender coaching company. The author is the founder of the company.
MASK ON Goalies aims to penetrate both its home market, and European markets in the future. We will go through different aspects to consider when creating a branding plan for a newborn company.
In the making of the thesis the author used both quantitative research for the company’s home market and qualitative research for a future branding initiative abroad. The different stages of the project will dig deep into market analysis. Based on the market analysis we will end up with different branding initiatives coming together.
In this thesis we use different marketing tools such as Porter’s 5 forces, and the marketing mix to analyze the company’s potential and positioning.
By the end of the thesis, we will have valuable insights into a company’s branding strategy for upcoming years.
MASK ON Goalies aims to penetrate both its home market, and European markets in the future. We will go through different aspects to consider when creating a branding plan for a newborn company.
In the making of the thesis the author used both quantitative research for the company’s home market and qualitative research for a future branding initiative abroad. The different stages of the project will dig deep into market analysis. Based on the market analysis we will end up with different branding initiatives coming together.
In this thesis we use different marketing tools such as Porter’s 5 forces, and the marketing mix to analyze the company’s potential and positioning.
By the end of the thesis, we will have valuable insights into a company’s branding strategy for upcoming years.