Social media marketing for Valveres, operating in Corporate Social Responsibility consulting
Koumpoulis, Vasileios (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024112830824
https://urn.fi/URN:NBN:fi:amk-2024112830824
Tiivistelmä
The following thesis revolves around social media marketing for small to medium enterprises in Corporate Social Responsibility. As part of the research, benchmarking was done on various companies identified, with trends being adapted to the company in question.
Benchmarking was done on relevant platforms being used by the identified companies in order for trends to be found between ways of social media marketing. These trends were later presented as possible adaptations for the company in question with the end goal of improving the company’s social media presence in regard to content post regularity, patterns and themes and overall content inclusion. Through content and platforms being researched, suggestions were made in regard to platform focus and content relevancy to the field and social media platforms chosen.
Benchmarking was done on relevant platforms being used by the identified companies in order for trends to be found between ways of social media marketing. These trends were later presented as possible adaptations for the company in question with the end goal of improving the company’s social media presence in regard to content post regularity, patterns and themes and overall content inclusion. Through content and platforms being researched, suggestions were made in regard to platform focus and content relevancy to the field and social media platforms chosen.