Cloud kitchen : navigating the future of multiple restaurant in a nutt-shell
Khan, Mahwish (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024112931275
https://urn.fi/URN:NBN:fi:amk-2024112931275
Tiivistelmä
Cloud Kitchen is a marketable space ready to organize foodstuff, entirely for consumer instructions or distributions. Cloud kitchen is signified as a virtual, shared, ghost kitchen. There are no concept of dine-in in a cloud kitchen, instead, food is entirely produced in a marketable cuisine for deliveries and takeaways.
Cloud kitchens can help restauranteurs and entrepreneurs to easily grow an already prevailing business or promote a digital marque. Author will be discussing different models which help in making this business successful and reasons Why the concept is not getting popular.
Author will also explain the benefits of marketing to operate a successful cloud food business and most important the learnings will ensure to overcome all the challenges writer can face in this cloud kitchen thesis. This thesis will survey the world of cloud kitchen in expressions of business model, multiple strategies of marketing and analysis in terms of consumer, challenger, environment as well as market.
Writer will be writing this thesis on Cloud Kitchen, in which author will be explaining the concept of cloud kitchen running multiple restaurants under a roof. Researcher will also discuss the comparative analysis of cloud kitchen vs traditional restaurants. The area of this thesis is marketing as this concept was launched during the pandemic.
In this conceptual thesis the discussion is about the future of cloud kitchen, various concepts of cloud kitchen and last but not the least the comparative analysis of cloud kitchen with virtual kitchen.
Cloud kitchens can help restauranteurs and entrepreneurs to easily grow an already prevailing business or promote a digital marque. Author will be discussing different models which help in making this business successful and reasons Why the concept is not getting popular.
Author will also explain the benefits of marketing to operate a successful cloud food business and most important the learnings will ensure to overcome all the challenges writer can face in this cloud kitchen thesis. This thesis will survey the world of cloud kitchen in expressions of business model, multiple strategies of marketing and analysis in terms of consumer, challenger, environment as well as market.
Writer will be writing this thesis on Cloud Kitchen, in which author will be explaining the concept of cloud kitchen running multiple restaurants under a roof. Researcher will also discuss the comparative analysis of cloud kitchen vs traditional restaurants. The area of this thesis is marketing as this concept was launched during the pandemic.
In this conceptual thesis the discussion is about the future of cloud kitchen, various concepts of cloud kitchen and last but not the least the comparative analysis of cloud kitchen with virtual kitchen.