Developing A Social Media Strategy for an SME
van Anrooij, Tim; Hussain, Isra Hassan (2024)
2024
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024112931465
https://urn.fi/URN:NBN:fi:amk-2024112931465
Tiivistelmä
In the present day, a solid social media presence is vital for businesses to succeed. This thesis focuses on the creation and implementation of a tailored social media strategy for a commissioning company.
The focus of this thesis is to implement tools and methods that can help the commissioning company bridge the gap in their social media presence. The method we will use is the SMART method for setting a reachable goal.
In the study a thorough assessment of the company's present social media situation will be carried out. After identifying areas of improvement, a customized strategy is created using practices best suited for the brand.
The strategy addresses content creation, posting schedule, engagement strategies and tracking various key performance indicators (KPIs) across multiple social media platforms. Through the implementation phase, the thesis evaluates and adapts to fit the needs and goals of the company. Key performance indicators (KPIs) and brand awareness will be actively observed.
This research serves as a guide for the commissioning company and adjacent businesses looking into developing their social media strategies. As the digital landscape is continuously changing, this research gives companies and brands beneficial insight into unlocking and achieving the maximum potential of social media. The desired outcome of the thesis is an increased reach, page visits and engagement increase of 10%.
The focus of this thesis is to implement tools and methods that can help the commissioning company bridge the gap in their social media presence. The method we will use is the SMART method for setting a reachable goal.
In the study a thorough assessment of the company's present social media situation will be carried out. After identifying areas of improvement, a customized strategy is created using practices best suited for the brand.
The strategy addresses content creation, posting schedule, engagement strategies and tracking various key performance indicators (KPIs) across multiple social media platforms. Through the implementation phase, the thesis evaluates and adapts to fit the needs and goals of the company. Key performance indicators (KPIs) and brand awareness will be actively observed.
This research serves as a guide for the commissioning company and adjacent businesses looking into developing their social media strategies. As the digital landscape is continuously changing, this research gives companies and brands beneficial insight into unlocking and achieving the maximum potential of social media. The desired outcome of the thesis is an increased reach, page visits and engagement increase of 10%.