Creating social media guides using Agile project management
Päivinen, Leevi Eemeli (2024)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024112931429
https://urn.fi/URN:NBN:fi:amk-2024112931429
Tiivistelmä
The purpose of this thesis is to describe the process of creating social media marketing materials through an agile project management approach. The created social media marketing materials are an 11-page long social media marketing guide and an A3-sized video creation guide. The aim of this thesis is to effectively shape the creation process of those guides into a successful path towards meaningful outcomes.
The thesis is constructed to follow the selected agile project management framework of Defining, Planning, Execution, Monitoring, Controlling, and Closure. It integrates theories and concepts from the fields of project management, social media, marketing, communication, community and filming as well as insights from the writers own personal experiences in the fields and the case company Ylöjärven Seurakunta.
The thesis describes a project that follows the same structure. The outcome of the project is two distinct guides for Ylöjärven Seurakunta: a social media marketing guide and a video creation guide. The outcome of the thesis itself is a description of a successful project through the principles of agile project management.
The goal of the project is to create social media marketing materials for the employees of Ylöjärven Seurakunta to lean on while working on their assignments on the organization-wide social media efforts. The immediate response and an outlook on the success of the outcome of the process, the two guides, is recorded with a final poll. The results of that poll are then evaluated at the end of the project and thesis-wise is only followed by a discussion of the success of the entire project described.
The thesis is constructed to follow the selected agile project management framework of Defining, Planning, Execution, Monitoring, Controlling, and Closure. It integrates theories and concepts from the fields of project management, social media, marketing, communication, community and filming as well as insights from the writers own personal experiences in the fields and the case company Ylöjärven Seurakunta.
The thesis describes a project that follows the same structure. The outcome of the project is two distinct guides for Ylöjärven Seurakunta: a social media marketing guide and a video creation guide. The outcome of the thesis itself is a description of a successful project through the principles of agile project management.
The goal of the project is to create social media marketing materials for the employees of Ylöjärven Seurakunta to lean on while working on their assignments on the organization-wide social media efforts. The immediate response and an outlook on the success of the outcome of the process, the two guides, is recorded with a final poll. The results of that poll are then evaluated at the end of the project and thesis-wise is only followed by a discussion of the success of the entire project described.