Development of E-commerce Companies in Nepal: Analysis of Market Development & Operational Challenges- A case study of Daraz Nepal
Prasain, Dipawali (2024)
2024
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https://urn.fi/URN:NBN:fi:amk-2024120232007
https://urn.fi/URN:NBN:fi:amk-2024120232007
Tiivistelmä
The purpose of this thesis is to explore the development of e-commerce companies in Nepal. It has the aim of identifying growth drivers, operational challenges, and consumer behaviors impacting the industry.
The growth and challenges of e-commerce in Nepal are studied in this study using a mixed-methods approach. A convergent design is used to acquire qualitative insights through in-depth interviews with e-commerce stakeholders and quantitative data through surveys to identify broad trends. The study is guided by an inductive approach, which lets themes spontaneously emerge from the data to discover important concerns including market competition, customer behavior, technological adoption, and regulatory barriers. This approach offers a thorough grasp of the challenges and tactics for growing e-commerce in Nepal.
The findings show that Nepal's e-commerce is mostly driven by young, tech-savvy consumers. Although there are still issues such as a small range of products, delayed deliveries, and payment security concerns, convenience and time savings are the main drivers. Interviews show how smartphones and AI might enhance user experience. However, there are still problems with logistics, money, and regulations. Expanding product offers, increasing delivery efficiency, protecting digital payments, optimizing mobile platforms, fostering customer trust, and using social media for brand involvement are some of the key recommendations for success in e-commerce. By addressing these issues, Nepal's e-commerce industry may grow sustainably and improve customer satisfaction.
The growth and challenges of e-commerce in Nepal are studied in this study using a mixed-methods approach. A convergent design is used to acquire qualitative insights through in-depth interviews with e-commerce stakeholders and quantitative data through surveys to identify broad trends. The study is guided by an inductive approach, which lets themes spontaneously emerge from the data to discover important concerns including market competition, customer behavior, technological adoption, and regulatory barriers. This approach offers a thorough grasp of the challenges and tactics for growing e-commerce in Nepal.
The findings show that Nepal's e-commerce is mostly driven by young, tech-savvy consumers. Although there are still issues such as a small range of products, delayed deliveries, and payment security concerns, convenience and time savings are the main drivers. Interviews show how smartphones and AI might enhance user experience. However, there are still problems with logistics, money, and regulations. Expanding product offers, increasing delivery efficiency, protecting digital payments, optimizing mobile platforms, fostering customer trust, and using social media for brand involvement are some of the key recommendations for success in e-commerce. By addressing these issues, Nepal's e-commerce industry may grow sustainably and improve customer satisfaction.