Investigation of cosmetic distribution in Germany

Abstract

This thesis is about what things should be considered when expanding business abroad, especially from the perspective of distribution. Thanks to European Union’s free movement of goods, it is easy to enter to a new market area. Distribution is key part of the process and there are various ways to execute it. Key things that business should have before expanding business abroad are solid brand, plan how to enter a new market, market research about the new market area, time and patience.