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Enhancing Digital Transformation Project Success through Design Thinking-Driven Agile Project Management

Munshi, Disha (2024)

 
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Munshi, Disha
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024120433060
Tiivistelmä
In today’s fast changing digital world, businesses are constantly challenged to adapt quickly to stay competitive. Digital transformation has become a critical priority, requiring organizations to rethink their processes, products and customer experiences. However, many companies struggle to achieve successful digital transformation due to the limitations of traditional project management approaches. To address this issue, this thesis explores the integration of design thinking principles within agile project management to enhance the success of digital transformation projects. Design thinking, known for its focus on empathy, user-centered design, and creative problem-solving, is combined with agile methodologies, which emphasize flexibility, iteration, and rapid delivery. Together, these approaches can offer a structured yet adaptable framework for tackling the complex demands of digital transformation. The purpose of this study is to investigate how design thinking-driven agile project management can help organizations meet the unique challenges of digital transformation. This research aims to answer several key questions (Appendix 1): How can design thinking be integrated effectively into agile processes? What challenges do organizations face in combining these methodologies? And what practical strategies can be used to maximize the benefits of this integration? Through a mixed-methods approach, including case studies, interviews, and field observations, the thesis identifies recurring barriers, such as difficulties in aligning design and development cycles, balancing user feedback with fast-paced sprints, and achieving cross-functional team collaboration. A major outcome of this thesis is the development of a structured framework that guides organizations in integrating design thinking into agile project management. This framework offers practical steps and tools, such as empathy mapping and iterative prototyping, to help project teams better understand user needs and respond to change more effectively. The research demonstrates that the combined approach of design thinking and agile can improve adaptability, foster innovation, and enhance user experience in digital transformation projects. It also highlights critical success factors, including continuous stakeholder alignment, effective communication, and adaptability, which are essential for achieving positive results. This thesis contributes to the field by providing a comprehensive analysis of the synergy between design thinking and agile methodologies, along with a practical framework that organizations can apply in real-world projects. While the proposed framework is designed to be flexible and applicable across different industries, the study acknowledges that organizations may need to adjust it based on their specific needs and project goals. In conclusion, this research provides valuable insights and tools for organizations aiming to achieve successful digital transformation, emphasizing the importance of a user-centered, adaptable approach in today’s complex digital landscape. Future research can build upon these findings to explore further advancements in the integration of design thinking and agile methodologies, broadening their scope and impact.
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