Airbus A220 – A Game-Changer
Barbieri-Sandberg, Daniel (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024120533170
https://urn.fi/URN:NBN:fi:amk-2024120533170
Tiivistelmä
The purpose of this thesis is to discuss and analyze if indeed the Airbus A220 is a game changer within the aviation industry. To determine this, interviews were conducted with airBaltic, Scott Hamilton and Petter Hörnfeldt. Moreover, Hamilton’s book was also used. Online research was used specifically from Hörnfeldt’s YouTube channel. Online information from Boeing, Airbus, Pratt & Whitney etc. was researched.
It is to be noted that any corporate materials provide the background coupled with marketing spins on information therefore selective reading and critical thinking was needed to cross-reference information. Also, the annual reports also highlighted the facts, especially in the CEO year-in-review report included in an annual report.
This study´s findings reveal both the benefits and potential drawbacks of the A220, offering valuable insights for airlines evaluating similar fleet choices. The analysis emphasizes the A220´s role in airBaltic´s modernization strategy and highlights its influence on broader industry trends, especially as airlines increasingly focus on fuel-efficient and environmentally sustainable solutions.
It can be concluded that the A220 is indeed a game changer for its specific regional usage e.g. European destinations. Moreover, as a case-study, the decision for airBaltic to opt to use the A220-300 exclusively was a good decision for them. That said, the SWOT analysis does highlight some hurdles, but airBaltic has taken these into consideration. Customer feedback is remarkable about the A220 and its low environmental footprint. The question remains, will the A220 be viable in 10-20 years with technology moving fast and stricter environmental standards being put on airlines.
It is to be noted that any corporate materials provide the background coupled with marketing spins on information therefore selective reading and critical thinking was needed to cross-reference information. Also, the annual reports also highlighted the facts, especially in the CEO year-in-review report included in an annual report.
This study´s findings reveal both the benefits and potential drawbacks of the A220, offering valuable insights for airlines evaluating similar fleet choices. The analysis emphasizes the A220´s role in airBaltic´s modernization strategy and highlights its influence on broader industry trends, especially as airlines increasingly focus on fuel-efficient and environmentally sustainable solutions.
It can be concluded that the A220 is indeed a game changer for its specific regional usage e.g. European destinations. Moreover, as a case-study, the decision for airBaltic to opt to use the A220-300 exclusively was a good decision for them. That said, the SWOT analysis does highlight some hurdles, but airBaltic has taken these into consideration. Customer feedback is remarkable about the A220 and its low environmental footprint. The question remains, will the A220 be viable in 10-20 years with technology moving fast and stricter environmental standards being put on airlines.