The Evolution of the Beauty Industry : A theoretical study exploring the evolution of beauty from ancient Egypt to the present (2024) focusing on the recent changes in technology and sustainability in the beauty industry

Abstract

This thesis aims to explore the evolution of the beauty industry from Ancient Egypt to the present (2024), focusing on how sustainability and technology influence modern beauty practices. In ancient times, natural ingredients were the primary resources for beauty, but with time everything started to change with the use of new methods and products for beauty. The study identifies what consumers value most in eco-friendly beauty products and the beauty technological features, such as AI, that consumers find most useful. This research helps consumers by highlighting important factors that enable them to make informed and satisfying choices in their beauty routines.

The study collected data by surveying 35 participants aged 18-35. It found that 65.7% of young consumers value eco-friendly attributes, such as recyclable packaging and cruelty-free formulations. Additionally, 54.3% of respondents prefer AI-powered personalized skincare recommendations in beauty apps, supporting a shift toward customized, tech-focused beauty solutions. The results show that young consumers like sustainable and tech-based beauty options. These findings suggest that the future of the beauty industry will focus on sustainability and technology, providing valuable insights to help consumers in their choices and help brands develop products that match consumers' needs of today.