The Effect of Eurocentric Beauty: A qualitative study about Eurocentric beauty standards and ideals and its effect on women of colour
Elmi, Sahra (2024)
2024
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https://urn.fi/URN:NBN:fi:amk-2024120833666
https://urn.fi/URN:NBN:fi:amk-2024120833666
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The purpose of this thesis is to examine the effects of Eurocentric beauty standards and ideals on women of colour, particularly their impact on self-perception, identity, and social experiences. This study explores the preference for light skin, as well as how women of African, South Asian, and West Asian descent navigate or resist these standards in their daily lives.
In this thesis, topics such as Eurocentric beauty standards, colourism, and self-acceptance are discussed to highlight how these ideals continue to marginalise non-European features. The research aims to bring attention to the challenges faced by women of colour and to promote awareness of the importance of inclusive beauty ideals that reflect cultural diversity.
This qualitative study utilises semi-structured interviews as the primary data collection method, with thematic analysis applied to interpret participants’ responses. Findings reveal the persistence of Eurocentric standards in shaping the self-image and social interactions of women of colour, often through family expectations, societal preferences, and media portrayals.
Eurocentric beauty standards are reinforced by societal factors like colourism, creating a hierarchy that values lighter skin. These standards affect the psychological well-being of women of colour, leading to challenges with self-esteem and identity. While some participants express self-acceptance and resilience, others face pressure to conform to these beauty ideals. This study highlights the importance of promoting inclusive beauty standards that recognise and celebrate a wider range of cultural features.
In this thesis, topics such as Eurocentric beauty standards, colourism, and self-acceptance are discussed to highlight how these ideals continue to marginalise non-European features. The research aims to bring attention to the challenges faced by women of colour and to promote awareness of the importance of inclusive beauty ideals that reflect cultural diversity.
This qualitative study utilises semi-structured interviews as the primary data collection method, with thematic analysis applied to interpret participants’ responses. Findings reveal the persistence of Eurocentric standards in shaping the self-image and social interactions of women of colour, often through family expectations, societal preferences, and media portrayals.
Eurocentric beauty standards are reinforced by societal factors like colourism, creating a hierarchy that values lighter skin. These standards affect the psychological well-being of women of colour, leading to challenges with self-esteem and identity. While some participants express self-acceptance and resilience, others face pressure to conform to these beauty ideals. This study highlights the importance of promoting inclusive beauty standards that recognise and celebrate a wider range of cultural features.