Strategic planning for small businesses in Central Asia: a case of healthy fast-food restaurant
Ramazanova, Aigerim (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024120933800
https://urn.fi/URN:NBN:fi:amk-2024120933800
Tiivistelmä
This thesis explores the strategic planning process for small businesses in Central Asia, with a specific focus on the case of a healthy fast-food restaurant in Astana, Kazakhstan. The study examines the key challenges and opportunities faced by entrepreneurs in the region when developing and executing a business strategy for a small food service venture. The business plan presented in this thesis outlines a restaurant concept designed to meet the growing demand for healthier, convenient, and affordable dining options in urban settings.
Key elements of the plan include market analysis, strategic decisions on different operational levels, establishing mission, vision and values. Additionally, the thesis highlights the importance of ongoing reflection and adaptability in the business journey. It highlights how revisiting past experiences, analyzing successes and failures, and listening to customer feedback are essential for continuous improvement and growth. Ultimately, the thesis argues that strategic planning for small businesses in Central Asia requires both forward-thinking and a willingness to learn from past experiences to drive sustainable growth and adaptability.
Key elements of the plan include market analysis, strategic decisions on different operational levels, establishing mission, vision and values. Additionally, the thesis highlights the importance of ongoing reflection and adaptability in the business journey. It highlights how revisiting past experiences, analyzing successes and failures, and listening to customer feedback are essential for continuous improvement and growth. Ultimately, the thesis argues that strategic planning for small businesses in Central Asia requires both forward-thinking and a willingness to learn from past experiences to drive sustainable growth and adaptability.