The Impact of Digital Transformation on Small and Medium Sized Enterprises (SMEs) in developing countries
Dangol, Sumitra (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024121034178
https://urn.fi/URN:NBN:fi:amk-2024121034178
Tiivistelmä
This study is carried out to make queries about the effect of digitalization tools on SMEs in
developing regions, specifically centering on the Kathmandu Valley in Nepal. The research also sought to understand the effects of these tools within this geographical context. A descriptive research design coupled with correlational hypothesis testing was utilized for this study.
Descriptive analyse design happened to be deemed suitable in the present condition that
allows for explanation about the features of specific set, evaluation of the amount of people possessing specific traits and for forecasting.
Data was assembles in the form of primary data from consumers in Kathmandu Valley using a Likert scale questionnaire. The data was then analysed through descriptive analysis and correlational hypothesis testing using SPSS software. The study sample size consisted of approximately 80 respondents. The findings indicated that certain digital transformation tools, including Artificial Intelligence, IoT, Customer Relationship Management, Cloud Computing, and Cybersecurity Solutions, positively influence SMEs. The outcome revealed a consequence positive effect of digitalization tools on SMEs.
Found on those results, this survey commends certain industries develop comprehensive and effective digital transformation strategies aimed at building recognition of brand, generating favourable brand features, achieving trade dividend, prompt purchases, fostering trade devotion, also increment of revenue sales. Future researchers could explore consumer behaviours to a broader range of sales advancement policy.
developing regions, specifically centering on the Kathmandu Valley in Nepal. The research also sought to understand the effects of these tools within this geographical context. A descriptive research design coupled with correlational hypothesis testing was utilized for this study.
Descriptive analyse design happened to be deemed suitable in the present condition that
allows for explanation about the features of specific set, evaluation of the amount of people possessing specific traits and for forecasting.
Data was assembles in the form of primary data from consumers in Kathmandu Valley using a Likert scale questionnaire. The data was then analysed through descriptive analysis and correlational hypothesis testing using SPSS software. The study sample size consisted of approximately 80 respondents. The findings indicated that certain digital transformation tools, including Artificial Intelligence, IoT, Customer Relationship Management, Cloud Computing, and Cybersecurity Solutions, positively influence SMEs. The outcome revealed a consequence positive effect of digitalization tools on SMEs.
Found on those results, this survey commends certain industries develop comprehensive and effective digital transformation strategies aimed at building recognition of brand, generating favourable brand features, achieving trade dividend, prompt purchases, fostering trade devotion, also increment of revenue sales. Future researchers could explore consumer behaviours to a broader range of sales advancement policy.