Assessing the growth of e-commerce : a survey-based analysis of online shopping trends among Asian people
Sapkota, Radhika; Kaur, Harpreet (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024121034301
https://urn.fi/URN:NBN:fi:amk-2024121034301
Tiivistelmä
E-commerce has just erupted, and it also has changed the way people shop; shopping online is the thing nowadays everywhere around the world. This study analysed the growth of e-commerce through the analysis of the online purchasing behaviour of the Asian consumer. The method used in this study was through survey method and the sample taken was Asians through interviewing, where-in the study tested their attitudes, behaviours, and preference in shopping on the Internet. Based on the research, the three primary reasons for Asians to shop online are convenience, price, and selection.
Another thing that these results showed was how social media and online shopping apps are changing consumer purchasing behaviour. While the research noted some of the downsides and pitfalls of online shopping, including quality of merchandise, payment security, and logistics, it has many implications for the e-commerce companies in Asia. For an e-commerce company to be competitive in this fast-growing world of e-commerce, there is a need to provide convenience to the customers by making shopping as easy as possible, ensuring their security, and of course, the quality of the product.
Another thing that these results showed was how social media and online shopping apps are changing consumer purchasing behaviour. While the research noted some of the downsides and pitfalls of online shopping, including quality of merchandise, payment security, and logistics, it has many implications for the e-commerce companies in Asia. For an e-commerce company to be competitive in this fast-growing world of e-commerce, there is a need to provide convenience to the customers by making shopping as easy as possible, ensuring their security, and of course, the quality of the product.