Optimization of risks associated with sales due to seasonal fluctuations

Abstract

Seasonality of sales is a common phenomenon in various sectors of the economy and its impact on areas of activity can lead to significant financial losses for enterprises. The purpose of the study is to develop strategies to optimize sales risks associated with seasonality. This will enable businesses to enhance their long-term viability and revenue predictability, lower inventory costs and improve resource allocation. The main aim of this research is to explore ways to enhance the efficiency of the company through optimizing internal procedures and minimizing risks associated with various factors. The objectives were to develop effective strategies to overcome the influence of seasonal fluctuations, marketing campaigns and maintain continuous excellence. The commissioner company Calipso specializes in the design, manufacture and sale of a wide range of boats. This study employed a mixed-methods approach, integrating qualitative and quantitative methods. Using a variety of data collection methods, results were achieved that contributed to the development of a unique strategy aimed at eliminating seasonal fluctuations and ensuring year-round profitability. Semi structured interviews were conducted with company representatives from various fields, as well as a specialist outside the organization. The second qualitative method was to conduct a focus group. The quantitative analysis of graphs was described qualitatively. The data was analyzed using content analysis and discourse analysis techniques. Secondary data sources included books, magazines, articles and other literature. The results indicate concern about the company's future growth in the conditions of seasonal variations and readiness for coordinated adjustments. Based on the research findings, a potential path for the company's international expansion was proposed, considering the specific implementation details. This research provided valuable insights into the sales management during seasonal fluctuations and offered clear practical recommendations for the company's development, including international expansion and adaptation to low seasons.