How Does Transformational Leadership and Clan Culture Affect Innovation Management at Brandix Apparel Solutions in Sri Lanka

Abstract

This thesis investigates how does transformational leadership and clan culture affect innovation management at Brandix Apparel Solutions in Sri Lanka. The study is motivated by the need to understand how leadership styles and organizational culture can enhance or hinder innovation within the clothing industry. Utilizing a qualitative research approach, semi-structured interviews were conducted with key participants, including the Supply Chain Manager, Corporate Social Responsibility Manager, and Senior HR professional. The findings reveal that transformational leadership significantly enhances employee creativity and aligns with organizational goals, while a clan culture fosters a supportive environment for collaboration and idea sharing. The results are organized thematically, addressing the direct and indirect effects of leadership, the cultural context's significance for innovation, and the challenges faced by Brandix in harmonizing these elements. This comprehensive analysis addresses the research problem and offers practical recommendations for Brandix and similar organizations seeking to strengthen their innovation management practices. The study contributes to the existing literature on leadership and organizational culture, providing insights into their complex interactions and implications for future research.