Affiliate management platforms
Semenov, Mikhail (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024121335520
https://urn.fi/URN:NBN:fi:amk-2024121335520
Tiivistelmä
This thesis aims to research why affiliate program platforms are needed and what the best options are. Moreover, some trends and insights are the part of this research.
The thesis consists of a theoretical and a practical part. The theoretical part of the research involved researching affiliate marketing and affiliate management platforms. The practical part was implemented as qualitative research with semi-structured interviews. The first interview was conducted with the affiliate program platform, Alanbase. The other two interviews were conducted with two iGaming brands under NDA.
The results of the study showed that affiliate programs are mandatory for operators in iGaming. In addition to that, an affiliate management platform is a solution to have an affiliate program. Selection of the right platform is based on budget and features. Flexibility is one of the great things about affiliate program platforms. Latin America and Africa are two markets where the number of brands is growing, and affiliate marketing is becoming more trending.
The thesis consists of a theoretical and a practical part. The theoretical part of the research involved researching affiliate marketing and affiliate management platforms. The practical part was implemented as qualitative research with semi-structured interviews. The first interview was conducted with the affiliate program platform, Alanbase. The other two interviews were conducted with two iGaming brands under NDA.
The results of the study showed that affiliate programs are mandatory for operators in iGaming. In addition to that, an affiliate management platform is a solution to have an affiliate program. Selection of the right platform is based on budget and features. Flexibility is one of the great things about affiliate program platforms. Latin America and Africa are two markets where the number of brands is growing, and affiliate marketing is becoming more trending.