Brand management for an SME in the fashion industry in Cameroon : case: Mr. Brown ( streetwear for men)
Boris Atemnkeng, Takengzi (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024121335499
https://urn.fi/URN:NBN:fi:amk-2024121335499
Tiivistelmä
The purpose of the study was to investigate strategies meant to improve brand management for Mr. Brown - a small and medium-sized enterprise in the streetwear fashion industry in Cameroon. Knowing that Small and Medium-Sized Enterprises are so important to a country's economy, it is critical for sustainable growth to recognize and improve on workable plans to enhance productivity as the country strives for an emerging economy such as Cameroon by 2035. The main goals were to identify common setbacks, strategies, successes associated within Mr. Brown streetwear fashion brand with practical stipulations for expansion.
Interviews was the qualitative methods used in this study. The results highlight the importance of customized support systems, such as financial resources, promote long term development, door openings to new markets while maintaining quality in her operations. The study also clarifies the part that technology adoption plays in enhancing Mr. Brown street wear fashion brand for men as well as its business capacities.
Finally, this thesis adds to the body of knowledge by shedding light on the difficulties faced by Small and Medium-Sized Enterprises in Cameroon relating to insights from the case study and by offering suggestions that policymakers, company owners, and support groups can implement to encourage the growth of sustainable businesses. The expectation is that this study will emulate discussions and actions targeted at establishing a favourable climate for Small and Medium-Sized Enterprise to thrive in Cameroon, thereby enhancing the country's overall economic health.
Interviews was the qualitative methods used in this study. The results highlight the importance of customized support systems, such as financial resources, promote long term development, door openings to new markets while maintaining quality in her operations. The study also clarifies the part that technology adoption plays in enhancing Mr. Brown street wear fashion brand for men as well as its business capacities.
Finally, this thesis adds to the body of knowledge by shedding light on the difficulties faced by Small and Medium-Sized Enterprises in Cameroon relating to insights from the case study and by offering suggestions that policymakers, company owners, and support groups can implement to encourage the growth of sustainable businesses. The expectation is that this study will emulate discussions and actions targeted at establishing a favourable climate for Small and Medium-Sized Enterprise to thrive in Cameroon, thereby enhancing the country's overall economic health.