Haaga-Helia University of Applied Sciences Sports Coaching and Management Degree Programme Alumni Interest in Alumni Networks and Post-graduation Learning

Abstract

This thesis investigates the interest of alumni from the Haaga-Helia University of Applied Sciences Sports Coaching and Management Degree Programme in establishing an alumni network and engaging in post-graduation learning opportunities. The study was prompted by the absence of an official alumni network since the programme's start in 2002. The research aimed to assess alumni interest in creating a dedicated alumni community, identify professional development needs, and propose actionable recommendations for the commissioning institution. The theoretical framework chapter examines the significance and advantages of alumni networks for both higher education institutions and their alumni. It also highlights the role of lifelong learning (LLL), communities of practice (CoP) and value creation framework (VCF) in fostering professional and personal growth. Additionally, the chapter provides a comparative analysis of the current status of Haaga-Helia’s alumni network compared to other universities worldwide, offering valuable insights into best practices and opportunities for improvement. The empirical research was conducted through an online survey targeting programme alumni, with a total of 51 responses collected over 11 days. The survey comprised 22 mandatory multiple-choice questions and one optional open-ended question, focusing on alumni demographics, professional backgrounds, and their preferences regarding alumni engagement. The findings revealed a strong interest among alumni in joining a dedicated network, with 65% expressing definite enthusiasm and 35% indicating conditional interest. Key areas of professional development included sports psychology, management, and coach development, while job postings and socializing opportunities ranked as the most desired features of an alumni network. Alumni preferred collaborative learning methods such as webinars, seminars, and social learning communities. Communication preferences highlighted social media platforms and in-person events as the most favoured channels. Based on the results, the thesis provides a framework for creating a structured alumni community that fosters networking, professional development, and meaningful engagement. Recommendations include leveraging social media and traditional communication channels, enlisting social media ambassadors, and offering diverse learning opportunities.