Experimenting with different AI tools to generate content for social media
Dinesh, Abishek (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024121335593
https://urn.fi/URN:NBN:fi:amk-2024121335593
Tiivistelmä
This thesis explores the potential of AI tools in generating social media content through a diary-based approach. Over a structured timeframe, I documented my experimentation with various AI-powered applications, including InVideo, Photoshop, Lightroom, VEED, ChatGPT, and online text-to-voice generators. The primary objective was to evaluate how these tools could streamline the creative process, enhance efficiency, and maintain high-quality output for platforms such as Instagram, YouTube, and Facebook.
By adopting a hands-on methodology, I examined each tool's features, usability, and practical implications in content creation, including video editing, image enhancement, voice generation, and text development. Key findings revealed significant time-saving advantages and creative versatility but also highlighted limitations, such as the need for human oversight to ensure contextual relevance and brand alignment.
This thesis contributes to understanding the growing role of AI in digital marketing, particularly for small teams or individuals seeking to optimize workflows. The insights gained offer practical recommendations for leveraging AI tools in social media strategy while addressing potential challenges and ethical considerations.
By adopting a hands-on methodology, I examined each tool's features, usability, and practical implications in content creation, including video editing, image enhancement, voice generation, and text development. Key findings revealed significant time-saving advantages and creative versatility but also highlighted limitations, such as the need for human oversight to ensure contextual relevance and brand alignment.
This thesis contributes to understanding the growing role of AI in digital marketing, particularly for small teams or individuals seeking to optimize workflows. The insights gained offer practical recommendations for leveraging AI tools in social media strategy while addressing potential challenges and ethical considerations.