Hyppää sisältöön
    • Suomeksi
    • På svenska
    • In English
  • Suomi
  • Svenska
  • English
  • Kirjaudu
Hakuohjeet
JavaScript is disabled for your browser. Some features of this site may not work without it.
Näytä viite 
  •   Ammattikorkeakoulut
  • Kaakkois-Suomen ammattikorkeakoulu
  • Opinnäytetyöt
  • Näytä viite
  •   Ammattikorkeakoulut
  • Kaakkois-Suomen ammattikorkeakoulu
  • Opinnäytetyöt
  • Näytä viite

Value proposition for FunWellness

Mäki, Niina Johanna (2024)

Avaa tiedosto
niina_maki.pdf (1.328Mt)
Lataukset: 


Mäki, Niina Johanna
2024
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Näytä kaikki kuvailutiedot
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024121435886
Tiivistelmä
This thesis examined the prospects of a SME company FunWellness Oy. The aim was to find a solution and strategy for the future by analyzing current customer value. The commissioner utilized customer experiences and targeted study to improve profitability through research with customer experiences. The research was evaluating the current situation of the service level as the management wanted to develop the correct value proposition for the future. The theoretical framework of the study examined the construction of customer value and the experiences of SMEs with the importance of customer relationships.
The empirical part of the study was conducted using a thematic interview. The interviewees consisted of customers who had many years of experience with the company, as well as customers who had only been customers for a short time. The interviewees were invited to the fitness studio in two parts to obtain in-depth interviews and usable data for the collection of results.
The result retrieved from the interview was that, to succeed in the future, small businesses, like the commissioner company, need to focus on providing excellent customer experiences and values all the stakeholders respect. Exceptional customer experiences can foster increased customer loyalty, drive business success, and generate positive word-of-mouth.
In discussion of the study results, the author found out that there were several factors that contribute to customer satisfaction with the case company. The findings showed that fitness studio was doing a good job of providing a high-quality customer experience. However, when estimating overall competitiveness there were areas where the company could improve. The image of the previously existing company is projected on the commissioner. Long-term customers are contrasting the previous comprehensive service offerings with the current, more restricted ones. Key results show that there is a need for further studies and there were not enough samples to achieve sufficient reliability. It would have been valuable to hear customers who dropped out of services in the current form. Overall, the customers who were interviewed were satisfied with provided services and would recommend the commissioning company to others.
Kokoelmat
  • Opinnäytetyöt
Ammattikorkeakoulujen opinnäytetyöt ja julkaisut
Yhteydenotto | Tietoa käyttöoikeuksista | Tietosuojailmoitus | Saavutettavuusseloste
 

Selaa kokoelmaa

NimekkeetTekijätJulkaisuajatKoulutusalatAsiasanatUusimmatKokoelmat

Henkilökunnalle

Ammattikorkeakoulujen opinnäytetyöt ja julkaisut
Yhteydenotto | Tietoa käyttöoikeuksista | Tietosuojailmoitus | Saavutettavuusseloste