Enhancing Digital Presence and Client Acquisition for Law Firm Lukkarinen
Avetisjan, Vanessa-Veronika (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024121636220
https://urn.fi/URN:NBN:fi:amk-2024121636220
Tiivistelmä
This project-based thesis investigates digital marketing strategies to be utilized by the commissioning company Law Firm Lukkarinen to enhance digital presence, increase sales, expand customer base, as well as support existing customer relationships. The research begins with an overview of the company and the legal services industry and then continues with the research to find the best digital marketing techniques to be utilized by our small case company.
In the highly competitive industry, it is important for the company to stay at the back of customers’ minds, as well as being easily found by those searching for a lawyer. In the modern digitalized world, being presented online is indeed a necessity for any company that wants to remain competitive instead of falling behind.
The aim of this thesis is to obtain a realistic marketing strategy that the company can utilize in the future to improve its’ digital presence, brand awareness and client in-take.
Furthermore, the findings from the research and the interview with the CEO resulted in actiona-ble recommendations in the form of a marketing plan. These recommendations aim to enhance the company’s understanding of digital marketing benefits and the potential impact on overall performance, thereby increasing the customer base and market share. The outcome of the research is the marketing plan and suggestions. Actions shall be taken by the commissioning company itself. The completed marketing plan was then presented to the company.
In the highly competitive industry, it is important for the company to stay at the back of customers’ minds, as well as being easily found by those searching for a lawyer. In the modern digitalized world, being presented online is indeed a necessity for any company that wants to remain competitive instead of falling behind.
The aim of this thesis is to obtain a realistic marketing strategy that the company can utilize in the future to improve its’ digital presence, brand awareness and client in-take.
Furthermore, the findings from the research and the interview with the CEO resulted in actiona-ble recommendations in the form of a marketing plan. These recommendations aim to enhance the company’s understanding of digital marketing benefits and the potential impact on overall performance, thereby increasing the customer base and market share. The outcome of the research is the marketing plan and suggestions. Actions shall be taken by the commissioning company itself. The completed marketing plan was then presented to the company.