The empirical study on sustainable made in Bangladesh brand : on manufacturing, marketing, logistic, and export
Hossain, Mohammad (2024)
2024
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https://urn.fi/URN:NBN:fi:amk-2024121636239
https://urn.fi/URN:NBN:fi:amk-2024121636239
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The textile and readymade garments industries of Bangladesh have been vanguard of the country’s national economic development but they face significant challenges relating to the sustainability. The global demand for sustainable manufacturing practices and the tragic Rana Plaza collapse have intensified the focuses on developing working condition and implanting environmentally friendly practices.
The ‘Made in Bangladesh’ brand is renowned internationally, its numerous contributions in different aspects in the world. The only sign of Bangladesh is in the court of the world is ‘Made in Bangladesh’ brand. The thesis was about the empirical study on sustainable ‘Made in Bangladesh’ brand. The aim of the study was to examine the adoption of sustainable manufacturing practice within the Bangladeshi garments and textile industry and analyse the effect of the practices on the industry’s export performances and the international perception of the ‘Made in Bangladesh’ brand. The primary objective was to assess how these practices influenced the industry’s export performance. The theoretical framework included sustainability concept, manufacturing, environmental management, and supply chain logistics.
A quantitative approach was employed, involving the distribution of structure survey to various stakeholders in the textile and garments industries of Bangladesh. The thesis quantified the rate of adoption of sustainability practices drivers and implementation, assessed and evaluated their impact on export activities and brand perception.
Sustainable manufacturing practices are essential for enhancing the Triple Bottom Line (TBL) framework-economic, environmental and social outcomes within the textile and garments industries in Bangladesh. The findings suggested that while some practices bolster performances and brand perception, others may initially hinder performance due to their implementation of challenges. The thesis underscored the implementation of strategic practice implementation and continued evaluations.
The anticipated outcomes of this thesis were to provide valuable insights that can inform policy, guide industry practices, and simulate further academic research. By focusing on sustainable development, this thesis aimed to contribute to the ongoing discourse on enhancing the global competitiveness and ethical standard of the Made in Bangladesh brand.
Sustainable practices had a mixed effect on export success. Environmental certification and digital marketing initiatives showed positive effects. However, expenditure in sustainable technology and safety training had a negative impact on the high initial cost and implementation challenges. Practices related to the energy efficiency and waste management resulted insignificant cost savings. Improvement in labor practice led to enhance labor satisfaction and safety, contributing to higher productivity and reduce employee turnover. The adoption of sustainable practice significantly improved the international perception of ‘Made in Bangladesh’ brand, aligning with global consumer expectations.
The ‘Made in Bangladesh’ brand is renowned internationally, its numerous contributions in different aspects in the world. The only sign of Bangladesh is in the court of the world is ‘Made in Bangladesh’ brand. The thesis was about the empirical study on sustainable ‘Made in Bangladesh’ brand. The aim of the study was to examine the adoption of sustainable manufacturing practice within the Bangladeshi garments and textile industry and analyse the effect of the practices on the industry’s export performances and the international perception of the ‘Made in Bangladesh’ brand. The primary objective was to assess how these practices influenced the industry’s export performance. The theoretical framework included sustainability concept, manufacturing, environmental management, and supply chain logistics.
A quantitative approach was employed, involving the distribution of structure survey to various stakeholders in the textile and garments industries of Bangladesh. The thesis quantified the rate of adoption of sustainability practices drivers and implementation, assessed and evaluated their impact on export activities and brand perception.
Sustainable manufacturing practices are essential for enhancing the Triple Bottom Line (TBL) framework-economic, environmental and social outcomes within the textile and garments industries in Bangladesh. The findings suggested that while some practices bolster performances and brand perception, others may initially hinder performance due to their implementation of challenges. The thesis underscored the implementation of strategic practice implementation and continued evaluations.
The anticipated outcomes of this thesis were to provide valuable insights that can inform policy, guide industry practices, and simulate further academic research. By focusing on sustainable development, this thesis aimed to contribute to the ongoing discourse on enhancing the global competitiveness and ethical standard of the Made in Bangladesh brand.
Sustainable practices had a mixed effect on export success. Environmental certification and digital marketing initiatives showed positive effects. However, expenditure in sustainable technology and safety training had a negative impact on the high initial cost and implementation challenges. Practices related to the energy efficiency and waste management resulted insignificant cost savings. Improvement in labor practice led to enhance labor satisfaction and safety, contributing to higher productivity and reduce employee turnover. The adoption of sustainable practice significantly improved the international perception of ‘Made in Bangladesh’ brand, aligning with global consumer expectations.