Selling cosmetics and foodstuff from Finland through the e-commerce market in India

Abstract

This thesis studies the viability of selling Finnish cosmetics and foodstuffs on the Indian markets. The purpose was to see if selling these items through Indian e-commerce platforms with different strategies, like product promotion on social media platforms, would be effective. The study spotted aspects like consumer interest in Finnish goods and the comfort of using Indian e-commerce platforms to determine whether this would be a successful business idea.

The assessment of the potential for sales of Finnish cosmetics and food stuff through e-commerce in India was done through two main angles of exploration. First, consumer interest in Finnish products in India was examined. This involved gathering information about buying habits and trends in India. Second, the ease of using Indian e-commerce platforms to sell goods was investigated. This involved studying the different online marketplaces available and the process of setting up a seller account.

Most Finnish products are made up of organic ingredients. People in the Indian markets who are health conscious and prefer to use organic and high-nutrient products, spend their money on highquality products that are being targeted. People with sensitive skin prefer organic products free from harmful ingredients so they can use Finnish cosmetics without hesitation. Many other examples of Finnish cosmetic products also include inorganic ingredients. These particularly include some assorted chemicals that are commonly listed in their products. But People with sensitive skin prefer organic products free from harmful ingredients so they choose to use Finnish cosmetics.