How digital payment methods shape consumer spending behavior in Finland

Abstract

This thesis explores the impact of digital payment methods on consumer behavior in Finland, focusing on how they affect spending habits and budgeting. The study looks at how different age groups use digital payments and how this influences their ability to manage their finances. A survey was conducted among Finnish consumers aged 18 and older to understand how they use digital payment methods and manage their finances. The results show that all consumers use digital payments very often, however some struggle with budgeting. Based on these findings, the study suggests adding features like budgeting tools to digital payment systems to help users keep better control over their spending. The research highlights how digital payment systems are influencing consumer behavior and offers suggestions for improving financial management through these technologies.