Strategies for decarbonizing steel production
Knuutinen, Jarkko (2024)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024121736612
https://urn.fi/URN:NBN:fi:amk-2024121736612
Tiivistelmä
This research was an individual’s objective view of describing and comparing the process of decarbonizing steel production, defining the challenges and the options that the companies that are included in the transformation process must face during the coming years. The objective of the thesis was to find out if the company, called SSAB, can gain competitive advantage with their strategies during the transformation.
The main elements of the theoretical framework focused on the decarbonization of steel production, research methods, change management and theories of strategy. This thesis was based on qualitative research method. The data for the research was collected from different companies’ websites and from the materials handling the topic of decarbonization of steel.
The results were presented in written text and indicated that acquiring a competitive advantage in strategies on steel production decarbonization is not easy. There are many competitors that are plan-ning to do the same transformational things in their production with quite the same strategies. The outcome of the research was that minor aspects can provide some sort of advantages if the company can achieve their desired plans.
The main elements of the theoretical framework focused on the decarbonization of steel production, research methods, change management and theories of strategy. This thesis was based on qualitative research method. The data for the research was collected from different companies’ websites and from the materials handling the topic of decarbonization of steel.
The results were presented in written text and indicated that acquiring a competitive advantage in strategies on steel production decarbonization is not easy. There are many competitors that are plan-ning to do the same transformational things in their production with quite the same strategies. The outcome of the research was that minor aspects can provide some sort of advantages if the company can achieve their desired plans.