Marketing Plans and Customer Satisfaction of Shah Sports

Abstract

The thesis focuses on the marketing strategies and customer satisfaction of Shah Sports, being one of the leading sports and fitness retail stores in Bangladesh. Its targets are to identify the impact of these approaches on the improvement of client satisfaction, commitment, and market outcomes. The research adopts quantitative research with the use of secondary data review. It analyses various strategic marketing tools such as product differentiation, product pricing, promotion, and management of the client interface and metrics that are important in determining customer satisfaction, such as quality, price, service encounter satisfaction, and perceived brand image.

Thus, customer satisfaction has significantly been increased by different marketing techniques that the company known as Shah Sports has practiced, such as product quality and differentiation. Technological elements, such as digital promotion and online shops, increase market access and enrich customers’ purchases. Some of the challenges are limited product variations, competition from online retailers, and retailers who offer end-to-end comprehensive service. Some of the recommendations include diversification of products, the extension of technology features, and direct marketing and rewarding of the customers.

Lastly, by balancing customer-centric strategies with profitability, the research advances knowledge of successful marketing tactics in sports retail and offers Shah Sports and other company’s practical insights to sustain growth and customer happiness in cutthroat markets.