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Game Communities and the Professionals Who Shape Them

Venho, Essi (2024)

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Venho, Essi
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024122037794
Tiivistelmä
Video games have evolved into a global industry with billions of players. The social aspect of gaming has become integral, with communities contributing to players’ well-being and the success of games. The responsibilities, challenges, and strategies of professionals working with these gaming communities were examined focusing on the different dynamics of social interactions within the spaces.

Using a qualitative approach, semi-structured interviews were conducted with three experienced professionals from European and international game companies working in roles related to game communities. The theoretical framework incorporated Self-Determination Theory, social identity, and social capital to contextualize player behavior and community engagement, while addressing toxicity, a normalized phenomenon of deliberately disrupting others' experiences in gaming.

Key work responsibilities identified in the interviews with game community professionals included social media management, content creation, analysing player feedback and building community trust. Challenges such as toxicity, emotional labor, and maintaining work-life boundaries were addressed, and the importance of adaptability, technical expertise, and personal investment in the product were emphasized as critical for success in these roles.

It was concluded that effective management of gaming communities contributes to player satisfaction, strengthens engagement, and can enhance the overall success of games by creating positive social environments. The findings highlighted the evolving role of professionals in navigating and shaping different digital communities. As gaming evolves, the role of community professionals remains important in shaping inclusive and dynamic digital spaces, reinforcing the broader cultural and social significance of gaming.
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