Technological Impact on Fan Engagement and Revenue Generation: Context of Bangladesh Cricket

Abstract

The impact of technological advancements on fan engagement and revenue generation in Bangladeshi cricket was explored. It was investigated how digital platforms, social media, mobile applications, and other technologies have transformed the ways fans consume and interact with cricket content, examining the implications of these changes for revenue generation within the Bangladeshi cricket industry.

The theoretical part uses a quantitative methodology to develop the hypotheses and legal background; the data collection applies a quantitative survey among Bangladeshi fans of cricket and the final part provides the key insights into the data analysis based on the hypothesis testing. First, perceived ease of use was discussed as a factor that contributes to the level of fan engagement found in the findings section; second, the fan engagement factor was mentioned to be strongly influencing the ability to generate revenue. This paper highlighted aspects from social influence and facilitating conditions as key elements impacting the use of technologies by the Bangladeshi cricket fans.

The research finally highlighted the role of easy to use technology, the technological factors being critical for increase in revenues; and the need to take external factors into account while the promoting use of Bangladeshi cricket related technology.