The Role Of Service Design on Developing Sustainable Tourism Business in Sri Lanka, An Analysis Based on Nordic Travelers

Abstract

This thesis employed the Double Diamond methodology to investigate the significance of service layout in fostering sustainable tourism companies in Sri Lanka, with a particular attention on Nordic tourists. As the tourism region faces growing demands to put in force sustainable practices, this study aims to create service solutions which can be in harmony with the sustainability targets of Sri Lankan lodges that serve Nordic travelers. This research conducted a contextual evaluation of the present sustainability practices inside the Sri Lankan tourism industry, drawing insights from interviews performed with motel managers. Finally, it delved into the options and expectations of Nordic tourists regarding sustainable tourism offerings. An operational assessment of inn practices was completed to identify areas for potential development. This assessment resulted in the formulation and implementation of service design interventions. By utilizing the iterative nature of the Double Diamond model, sustainable provider standards were collaboratively developed and refined to meet both environmental and customer satisfaction standards. This study culminated in recommendations for the Sri Lankan tourism area to adopt sustainability into their provider offerings, thereby improving the satisfaction for Nordic travelers and contributing to the wider sustainability initiatives of the enterprise.