Application of Artificial Intelligence in Marketing- Archival Research based on Secondary Data in form of Relevant Publications

Abstract

The abstract of the paper explores the impactful integration of artificial intelligence (AI) into marketing, focusing on the key objectives of enhancing customer loyalty and increasing sales conversion rates. It provides a comprehensive examination of how AI contributes to the development of personalized and targeted marketing campaigns, enabling businesses to tailor their outreach efforts to resonate meaningfully with individual consumers. By leveraging advanced AI algorithms, companies can analyze consumer behavior and preferences, thereby establishing a more effective communication channel between brands and their audiences. Furthermore, this paper highlights the innovative capabilities of generative AI in crafting customized marketing content that directly addresses the unique interests of each customer, which investigates how AI drives the creation of these personalized marketing initiatives; the research utilizes archival methods, drawing on a rich array of secondary data from pertinent scholarly publications.