Exploring crowdfunding awareness and perceptions among business students at SeAMK
Adhikari, Suvechchha (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024122137999
https://urn.fi/URN:NBN:fi:amk-2024122137999
Tiivistelmä
Crowdfunding has emerged as an innovative financing model, allowing individuals and organizations to gather financial support from a large audience through online platforms. As future entrepreneurs and professionals, business students must understand the potential of crowdfunding as an alternative to traditional financing. This study explores the awareness, perceptions, and future intentions of SeAMK business students regarding crowdfunding.
A survey-based quantitative research method was employed, collecting data from 115 students through structured questionnaires.
The findings reveal that while general awareness of crowdfunding is moderate, detailed knowledge of specific platforms like Kickstarter and GoFundMe remains limited. Students perceive crowdfunding as a creative and inclusive financing method, particularly beneficial for those underserved by traditional funding systems. However, concerns around the platform’s trustworthiness, campaign complexity, and competition present significant barriers to its adoption.
The study highlights the need for integrating crowdfunding education into business curricula, emphasizing practical engagement and trust-building initiatives. The recommendations include incorporating hands-on training with crowdfunding platforms, addressing trust issues through real-world examples, and fostering peer learning through group projects. This research contributes to understanding crowdfunding awareness among business students and provides actionable insights for educators and policymakers. By addressing the identified gaps, universities can better prepare students to leverage crowdfunding as a viable financing tool.
A survey-based quantitative research method was employed, collecting data from 115 students through structured questionnaires.
The findings reveal that while general awareness of crowdfunding is moderate, detailed knowledge of specific platforms like Kickstarter and GoFundMe remains limited. Students perceive crowdfunding as a creative and inclusive financing method, particularly beneficial for those underserved by traditional funding systems. However, concerns around the platform’s trustworthiness, campaign complexity, and competition present significant barriers to its adoption.
The study highlights the need for integrating crowdfunding education into business curricula, emphasizing practical engagement and trust-building initiatives. The recommendations include incorporating hands-on training with crowdfunding platforms, addressing trust issues through real-world examples, and fostering peer learning through group projects. This research contributes to understanding crowdfunding awareness among business students and provides actionable insights for educators and policymakers. By addressing the identified gaps, universities can better prepare students to leverage crowdfunding as a viable financing tool.