Toward sustainability: a service design approach for climate action through plogging-inspired trash grabber rental service : case of Nurmijärvi municipality environmental division
Lim, Suji (2024)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024123038184
https://urn.fi/URN:NBN:fi:amk-2024123038184
Tiivistelmä
The "climate crisis" is a global challenge that has heightened awareness of environmental concerns, though dedication to addressing it varies across individuals, organizations, and governments. One simple yet impactful action is picking up trash, which raises awareness and motivates individuals to address environmental issues. In Finland, libraries offer a trash-picker rental service ("Lainaa roskapihdit kirjastosta"), providing hygienic, safe, and ergonomic tools for trash collection during activities like plogging. Despite its availability for up to five years, adoption remains limited.
This thesis, in collaboration with Nurmijärvi Municipality’s Environmental Division, examines the trash-grabber rental service in Nurmijärvi libraries and aims to expand it into a more accessible and comprehensive offering. The goal is to raise awareness and enable citizens to easily engage in activities like traditional cleaning initiatives (Siistiksi) and spontaneous plogging. Research methods include desk research, ethnography, customer journey mapping, surveys, interviews, and stakeholder co-creation.
Findings suggest the service can encourage small, practical actions to combat the climate crisis. Proposed strategies include: 1) Strengthening promotion to attract users, 2) Expanding rental locations for better accessibility, and 3) Positioning the service as a sustainable travel tool.
Through service design, this thesis re-imagines the trash-picker rental service, proposing a model to enhance functionality and impact. By increasing awareness and accessibility, the service can empower individuals to take tangible action within their communities and beyond.
This thesis, in collaboration with Nurmijärvi Municipality’s Environmental Division, examines the trash-grabber rental service in Nurmijärvi libraries and aims to expand it into a more accessible and comprehensive offering. The goal is to raise awareness and enable citizens to easily engage in activities like traditional cleaning initiatives (Siistiksi) and spontaneous plogging. Research methods include desk research, ethnography, customer journey mapping, surveys, interviews, and stakeholder co-creation.
Findings suggest the service can encourage small, practical actions to combat the climate crisis. Proposed strategies include: 1) Strengthening promotion to attract users, 2) Expanding rental locations for better accessibility, and 3) Positioning the service as a sustainable travel tool.
Through service design, this thesis re-imagines the trash-picker rental service, proposing a model to enhance functionality and impact. By increasing awareness and accessibility, the service can empower individuals to take tangible action within their communities and beyond.