Supporting Operations for Finnish Companies to Chinese Market
Gong, Sunshuqi (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202502042337
https://urn.fi/URN:NBN:fi:amk-202502042337
Tiivistelmä
This paper focuses on supporting Finnish companies in entering the Chinese market and sharing practical insights in international marketing. The study is based on the author’s internship experience at FinnCham Shanghai, analyzing the chamber’s operational model and service offerings.
The literature review highlights the unique characteristics of Chinese culture and market dynamics. Using Hofstede’s cultural dimensions theory, the thesis compares the Finnish and Chinese markets, helping readers understand the challenges and opportunities foreign companies may encounter in China. Key cultural differences, such as power distance, collectivism, and long-term orientation, are identified and linked to practical business strategies. Additionally, it explores trends such as rapid adoption of digital technologies, the significance of e-commerce platforms, and the impact of cultural symbols on consumer behavior.
The research methodology includes qualitative interviews with FinnCham Shanghai’s executive director, offering an insider perspective on the chamber’s strategies for facilitating market entry and business development. Additionally, the author’s internship experiences provide practical insights into the daily operations and challenges of supporting Finnish companies in a cross-cultural business environment. Key findings emphasize the importance of localized marketing strategies, building emotional connections with Chinese consumers, and adopting a flexible, customer centric approach to meet the demands of this competitive market.
This study provides actionable recommendations for Finnish companies, including leveraging digital tools, establishing local partnerships, and aligning with sustainability trends to achieve long-term success in the competitive Chinese market. The analysis integrates perspectives on cross-cultural communication, resource integration, digital promotion, and cultural adaptation, forming the foundation for specific market entry strategies. Furthermore, it offers valuable references for other international companies seeking to expand their operations in China.
The findings emphasize the importance of understanding local cultural differences and adopting a flexible, customer-focused approach to achieve sustainable growth in China's highly competitive business environment.
The literature review highlights the unique characteristics of Chinese culture and market dynamics. Using Hofstede’s cultural dimensions theory, the thesis compares the Finnish and Chinese markets, helping readers understand the challenges and opportunities foreign companies may encounter in China. Key cultural differences, such as power distance, collectivism, and long-term orientation, are identified and linked to practical business strategies. Additionally, it explores trends such as rapid adoption of digital technologies, the significance of e-commerce platforms, and the impact of cultural symbols on consumer behavior.
The research methodology includes qualitative interviews with FinnCham Shanghai’s executive director, offering an insider perspective on the chamber’s strategies for facilitating market entry and business development. Additionally, the author’s internship experiences provide practical insights into the daily operations and challenges of supporting Finnish companies in a cross-cultural business environment. Key findings emphasize the importance of localized marketing strategies, building emotional connections with Chinese consumers, and adopting a flexible, customer centric approach to meet the demands of this competitive market.
This study provides actionable recommendations for Finnish companies, including leveraging digital tools, establishing local partnerships, and aligning with sustainability trends to achieve long-term success in the competitive Chinese market. The analysis integrates perspectives on cross-cultural communication, resource integration, digital promotion, and cultural adaptation, forming the foundation for specific market entry strategies. Furthermore, it offers valuable references for other international companies seeking to expand their operations in China.
The findings emphasize the importance of understanding local cultural differences and adopting a flexible, customer-focused approach to achieve sustainable growth in China's highly competitive business environment.