Customers and competitors in a new service generation process
Pajarinen, Katri (2015)
Saimaan ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201503113015
https://urn.fi/URN:NBN:fi:amk-201503113015
Tiivistelmä
The objective of this study was to find out how well customer involvement and competitor benchmarking can be used as an idea generation method in the new service development process of the case company. The study was completed as a company assignment and therefore the company information, methodology and the results of the survey were declared confidential.
The theoretical framework of this Master’s thesis consists of three phenomena. First the new service development theory and the idea generation stage of the process are studied. Secondly the benchmarking and customer involvement are studied and discussed as a part of the new service development.
The theoretical framework of this Master’s thesis consists of three phenomena. First the new service development theory and the idea generation stage of the process are studied. Secondly the benchmarking and customer involvement are studied and discussed as a part of the new service development.