| dc.contributor.author | Pajarinen, Katri | - |
| dc.date.accessioned | 2015-03-13T08:19:17Z | |
| dc.date.available | 2015-03-13T08:19:17Z | |
| dc.date.issued | 2015 | - |
| dc.identifier.uri | URN:NBN:fi:amk-201503113015 | - |
| dc.identifier.uri | http://www.theseus.fi/handle/10024/87994 | |
| dc.description.abstract | The objective of this study was to find out how well customer involvement and competitor benchmarking can be used as an idea generation method in the new service development process of the case company. The study was completed as a company assignment and therefore the company information, methodology and the results of the survey were declared confidential.
The theoretical framework of this Master’s thesis consists of three phenomena. First the new service development theory and the idea generation stage of the process are studied. Secondly the benchmarking and customer involvement are studied and discussed as a part of the new service development. | en |
| dc.language.iso | eng | - |
| dc.publisher | Saimaan ammattikorkeakoulu | - |
| dc.rights | All rights reserved | - |
| dc.title | Customers and competitors in a new service generation process | en |
| dc.type.ontasot | fi=Ylempi AMK-opinnäytetyö|sv=Högre YH-examensarbete|en=Master's thesis| | |
| dc.identifier.dscollection | 10024/1585 | - |
| dc.organization | Saimaan ammattikorkeakoulu | - |
| dc.contributor.organization | Saimaan ammattikorkeakoulu | - |
| dc.subject.keyword | new service development | - |
| dc.subject.keyword | new service idea generation | - |
| dc.subject.keyword | customer involvement | - |
| dc.subject.keyword | competitor benchmarking | - |
| dc.subject.degreeprogram | fi=Liiketalous, hallinto ja markkinointi|sv=Företagsekonomi, förvaltning och marknadsföring|en=Business Management, Administration and Marketing| | - |
| dc.subject.discipline | International Business Management, Master Degree | - |
