Utilizing cultural knowledge into success in international business
Mäkinen, Jari (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202503184470
https://urn.fi/URN:NBN:fi:amk-202503184470
Tiivistelmä
This thesis studies on the impact of cultural differences on communication and behavior, with a particular focus on the role of proactive actions in navigating cross-cultural interactions. Drawing on a combination of theoretical frameworks and empirical data gathered through survey, the research explores how individuals from diverse cultural backgrounds can prepared themselves into different social and professional scenarios.
The study identifies key cultural dimensions that influence interpersonal communication and highlights the importance of proactive strategies in overcoming misunderstandings and enhancing cooperation. Findings suggest that individuals who actively engage in cross-cultural awareness and adapt their behavior to cultural contexts are more successful in fostering positive relationships. This work contributes to the understanding of cultural diversity in both academic and practical contexts, offering insights for organizations and individuals seeking to navigate the complexities of intercultural exchange in increasingly globalized environments.
The results and conclusions of this thesis combine the theoretical knowledge and findings into practices that can be utilized to successful communication in multicultural international business.
The study identifies key cultural dimensions that influence interpersonal communication and highlights the importance of proactive strategies in overcoming misunderstandings and enhancing cooperation. Findings suggest that individuals who actively engage in cross-cultural awareness and adapt their behavior to cultural contexts are more successful in fostering positive relationships. This work contributes to the understanding of cultural diversity in both academic and practical contexts, offering insights for organizations and individuals seeking to navigate the complexities of intercultural exchange in increasingly globalized environments.
The results and conclusions of this thesis combine the theoretical knowledge and findings into practices that can be utilized to successful communication in multicultural international business.