Designing and producing a video, to be used as a marketing tool
Cochrane, Paul (2015)
Satakunnan ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201503102997
https://urn.fi/URN:NBN:fi:amk-201503102997
Tiivistelmä
The purpose of this thesis is to demonstrate how to produce a short promotional video and display what is used for designing and then applied for future marketing purposes, aiming mainly in the direction of social media.
My responsibility is to document a show and produce a ‘highlights clip’ for the company. This paper tells the account from the author’s perspective from pre to post production, the organizing of the event and the show itself. It will also highlight the journey, the struggles and everything in between. This thesis has two goals. One is to produce a successful video, which can be utilized to market the case company. The second is to demonstrate that a professional looking video can be produced without the use of a full-scale film crew and production company.
The outcome of this thesis will be a short video (under two minutes), plus the theories, strategies and conclusions, from which they are all based upon.
My responsibility is to document a show and produce a ‘highlights clip’ for the company. This paper tells the account from the author’s perspective from pre to post production, the organizing of the event and the show itself. It will also highlight the journey, the struggles and everything in between. This thesis has two goals. One is to produce a successful video, which can be utilized to market the case company. The second is to demonstrate that a professional looking video can be produced without the use of a full-scale film crew and production company.
The outcome of this thesis will be a short video (under two minutes), plus the theories, strategies and conclusions, from which they are all based upon.