Comparing Finnish and Swedish football business practices in developing Finnish football clubs financially

Abstract

This research presents the strategy for developing Finnish football clubs financially. Swedish football strategies were benchmarked in this research. The aim of the research was to find a new strategy for the growth of the Finnish football industry.

The research listed first sports marketing strategies, and after that, all the facts were sought from the financial numbers. The comparison between the two football leagues was made at the end of the research. Analytical websites and turnovers, operating profits, and income revenues of football clubs were part of the research.

The football industry in Finland has growth potential. Sports marketing methods and strategies used by Veikkausliiga and Allsvenskan football clubs were studied in this research, and the study revealed a strategy in football industry, where young players are scouted from abroad, developed in Finland and sold abroad with big profit.

Quantitative research was used in the research. The result of the research was achieved by collecting secondary sources, analyzing the sources, and making conclusions based on financial figures.