Impulsive buying behavior during Ramadan : a perspective of the Muslim community in Finland
Khadiri, Salma (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202504075830
https://urn.fi/URN:NBN:fi:amk-202504075830
Tiivistelmä
The thesis examined impulsive buying behavior during the holy month of Ramadan. It focused on the online shopping sector and its relationship with online shopping behavior in the context of electron-ics, which is one of the most common items bought during Ramadan. This study investigated several factors affecting these impulsive purchases, including promotional strategies, social influences, web user experience, emotional factors, and the social and religious context of the cultural event of Ram-adan.
This research investigated the most critical elements underlying participants’ decisions regarding their impulsive purchasing behavior. It attempted to find and discover promotional, social, and web design factors influencing purchase decisions. Research data were gathered using surveys, and the analysis was carried out using Webropol to provide helpful information. In addition, the period of marketers across the world targeting consumers is said to bring ethical issues, which were investi-gated.
To manage a theoretical analysis, several sources were investigated by me, such as scientific arti-cles, monographs, and websites concerning impulsive buying behavior during Ramadan. Data were collected through sample surveys and analyzed using graphs and charts for illustrative purposes. The data was carefully examined to determine the problem areas. The survey offered an opportuni-ty to learn more about the habits of consumers regarding online purchases during Ramadan. The thesis focused on the basic web features of the sellers, which the customers complained required changes and improvements to meet their needs and expectations.
This research investigated the most critical elements underlying participants’ decisions regarding their impulsive purchasing behavior. It attempted to find and discover promotional, social, and web design factors influencing purchase decisions. Research data were gathered using surveys, and the analysis was carried out using Webropol to provide helpful information. In addition, the period of marketers across the world targeting consumers is said to bring ethical issues, which were investi-gated.
To manage a theoretical analysis, several sources were investigated by me, such as scientific arti-cles, monographs, and websites concerning impulsive buying behavior during Ramadan. Data were collected through sample surveys and analyzed using graphs and charts for illustrative purposes. The data was carefully examined to determine the problem areas. The survey offered an opportuni-ty to learn more about the habits of consumers regarding online purchases during Ramadan. The thesis focused on the basic web features of the sellers, which the customers complained required changes and improvements to meet their needs and expectations.