Enhancing guest experience of business travelers in Greece by implementing local hospitality traits

Abstract

The study investigated the factors of hospitality which affect business travellers when choosing Athens, Greece, both initially and in the future. Greece maintains a powerful tourism presence yet struggles to develop itself as a destination for business tourists. This research applied qualitative methodology and the SPIDER framework for systematic literature review to analyze six peer-reviewed academic publications. The study revealed three principal themes: guests' motives for culinary tourism and trip intentions, their Greece-related perceptions, and economic and practical priorities. Traditional Greek culinary traditions and local produce serve as vital factors that mould visitor happiness levels and back their return to Greece. The combination of cultural diversity with hospitable nature and historic sights increases Greece's emotional and aesthetic appeal, which leads travellers to return. These factors, including ease of access, budget-friendly rates, and nearby attraction locations, make Greece an appealing destination for business operations. Business-oriented hotels operating in Athens base their marketing strategies on localized dining features, using cultural activities and economical solutions to target corporate visitors. By applying such initiatives, hotels increase guest happiness levels as Greece strengthens its competitive standing within the business tourism industry. The study recommends that Greek hospitality use gastronomic offerings and cultural heritage alongside simple travelling procedures, such as travelling and maintaining business tourists. These elements will make Greece a top business destination while enabling long-term economic development.