DEVELOPING A BUSINESS PLAN Case: Tajmahal Indian Restaurant, Jyväskylä

Abstract

The field of food industry is growing as food is being one of the most essential needs of human beings and demand for restaurants as well. Tajmahal restaurant is planned to be an outstanding new dining place to eat with a minimum of 40 seats in Jyväskylä. Jyväskylä is a fast growing city in Finland with many potential opportunities where Tajmahal restaurant will create an outstanding place for food lovers. The theoretical background of this thesis was based on a number of business books, publications and electronic publications. The thesis also gives an image of its potential customers and possible competitors. This thesis also clarifies why this particular place was chosen to provide its services.

The aim of the thesis is to determine the feasibility of starting up an Indian restaurant business into real life in the city of Jyväskylä. Starting an own business is not an easy task and before doing so one needs to conduct a thorough research, and a business plan is the best way to present it. A questionnaire with open-ended and optional questions was carefully designed for a market research.

The result of this study will help the author to establish Tajmahal restaurant and the readers will benefit from this thesis work to establish their own Indian restaurants.