Development Recommendations for Satakunnan Monikulttuuriyhdistys ry, Pori, Finland
Wathudura, Imalka (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202505028773
https://urn.fi/URN:NBN:fi:amk-202505028773
Tiivistelmä
This thesis presented development recommendations for Satakunnan Monikulttuuriyhdistys ry (SMY), an association based in Pori, Finland, focused on multicultural integration and social inclusion. The study explored SMY's operations, identified its strengths and challenges, and proposed strategies to improve its effectiveness, visibility, and sustainability.
Using a practice based research approach, it combined qualitative data from stakeholder interviews with quantitative survey results. The analysis applied SWOT, Stakeholder Theory, and the RACE digital marketing model. Findings showed that while SMY was valued for its inclusive programs, it struggled with staffing, volunteer coordination, and digital outreach. Growth opportunities include building partnerships, enhancing digital presence, and formalizing internal processes. The study concluded with strategic suggestions to support SMY's long term impact in promoting intercultural dialogue and community cohesion in the Satakunta region.
Using a practice based research approach, it combined qualitative data from stakeholder interviews with quantitative survey results. The analysis applied SWOT, Stakeholder Theory, and the RACE digital marketing model. Findings showed that while SMY was valued for its inclusive programs, it struggled with staffing, volunteer coordination, and digital outreach. Growth opportunities include building partnerships, enhancing digital presence, and formalizing internal processes. The study concluded with strategic suggestions to support SMY's long term impact in promoting intercultural dialogue and community cohesion in the Satakunta region.