Research on the Regional performance and Development of Aviation Culture

Abstract

This thesis focuses on the regional expression of aviation culture, exploring the impact of different regional cultures on the aviation industry and their manifestation in airline brand building and service concepts. The research, through case analysis, questionnaire survey and literature review, focuses on examining how Chinese SD Airlines combined with the regional culture of Shandong to create a "honest service culture", and verified its effectiveness. After the analysis of the cases, the sustainable development strategies of other airlines in combination with their regional characteristics are proposed. The research results indicate that regional culture has a profound impact on the safety management, service design, brand image and other aspects of airlines. By combining regional characteristics, airlines can effectively enhance customer satisfaction and market competitiveness, and strengthen brand recognition in an environment where the market is gradually converging. In addition, the thesis also analyzes the differences in aviation culture among different regions around the world and the causes of their formation, providing theoretical support and practical suggestions for the cultural development strategies of airlines.