Sustainable supply chain practices in the travel industry : a case study of Babri Air Travels
Iqbal, Yasir (2025)
2025
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202505059203
https://urn.fi/URN:NBN:fi:amk-202505059203
Tiivistelmä
This thesis investigates the sustainable supply chain practices of Babri Air Travels, a prominent travel company in Pakistan, focusing on its efforts to integrate environmental sustainability into its operations. The primary objective is to examine how the company incorporates sustainable practices into its supply chain management, particularly focusing on reducing carbon emissions, energy consumption, and waste while promoting eco-friendly travel options.
The theoretical framework for the study draws on concepts of Sustainable Supply Chain Management, the Triple Bottom Line model, and sustainability certifications, emphasizing environmental sustainability in the travel industry. The research specifically addresses the impact of sustainable practices such as eco-tourism promotion, paperless ticketing, energy-efficient operations, and collaboration with environmentally responsible suppliers.
The research employs a quantitative methodology, utilizing a structured questionnaire distributed to key stakeholders, including employees, customers, and suppliers. Data was analyzed using descriptive statistics to identify trends, challenges, and opportunities in the implementation of sustainable supply chain practices at Babri Air Travels.
The findings reveal that Babri Air Travels has successfully implemented several sustainable initiatives, resulting in positive customer feedback and an enhanced company reputation. However, challenges such as high upfront costs, lack of customer awareness, and inconsistent sustainability practices among suppliers persist. The study concludes with recommendations for Babri Air Travels to enhance its sustainability efforts by increasing internal education on sustainability, expanding eco tourism offerings, and strengthening supplier collaboration.
This research contributes to the understanding of sustainable supply chain practices in the travel industry, especially in developing countries, and provides insights that can help Babri Air Travels improve its environmental impact while capitalizing on growing consumer demand for sustainable travel options.
The theoretical framework for the study draws on concepts of Sustainable Supply Chain Management, the Triple Bottom Line model, and sustainability certifications, emphasizing environmental sustainability in the travel industry. The research specifically addresses the impact of sustainable practices such as eco-tourism promotion, paperless ticketing, energy-efficient operations, and collaboration with environmentally responsible suppliers.
The research employs a quantitative methodology, utilizing a structured questionnaire distributed to key stakeholders, including employees, customers, and suppliers. Data was analyzed using descriptive statistics to identify trends, challenges, and opportunities in the implementation of sustainable supply chain practices at Babri Air Travels.
The findings reveal that Babri Air Travels has successfully implemented several sustainable initiatives, resulting in positive customer feedback and an enhanced company reputation. However, challenges such as high upfront costs, lack of customer awareness, and inconsistent sustainability practices among suppliers persist. The study concludes with recommendations for Babri Air Travels to enhance its sustainability efforts by increasing internal education on sustainability, expanding eco tourism offerings, and strengthening supplier collaboration.
This research contributes to the understanding of sustainable supply chain practices in the travel industry, especially in developing countries, and provides insights that can help Babri Air Travels improve its environmental impact while capitalizing on growing consumer demand for sustainable travel options.